Mahalakshmi Oils

Mahalakshmi Oils - From Local Presence to National Visibility

Services

Brand Strategy / UI-UX / Website / Growth

Industry

Financial Technology

GEOGRAPHY

Global

Year

2024

Project Overview

Mahalakshmi Oils had been serving Andhra Pradesh for years with high-quality animal feed and edible oils. But with increasing demand and new opportunities, the founder had a bigger vision:

“We want to take our products across India and eventually, across the world.”

There was just one problem:

They had zero online presence.

No website.

No SEO.

No visibility outside their region.

To scale beyond Andhra Pradesh, they needed a digital foundation that could work as their identity, catalogue, and lead-generation engine.

The Challenge

Their goal wasn’t just to “have a website.”

They needed a platform strong enough to:

Build credibility outside their local market
Help buyers discover their products easily
Showcase their full product range in a structured, professional way
Rank on Google for high-intent industry keywords
Support national and international expansion

Our Insight

When you can’t market, your design, messaging, and user experience must do the talking.

So instead of selling, we focused on showing clarity, credibility, and capability, the three things clients look for when choosing.

Our Approach

A Website Built for Scale

We designed a clean, modern, and product-focused website that:

Clearly showcased their oils and animal feed
Highlighted quality certifications and manufacturing capabilities
Was easy for buyers and distributors to navigate
Reflected the seriousness and scale of a national supplier

It wasn’t just a website, it became their first step towards pan-India expansion.

SEO That Delivered Fast Results

The industry keywords are competitive and dominated by long-standing B2B players.

But we focused on a precise SEO strategy:

Keyword research around animal feed & oil industry
Technical SEO setup from scratch
High-quality content and product descriptions
On-page optimization
Search-friendly website structure

Within just 2 months, Mahalakshmi Oils started ranking on Google’s first page for high-intent keywords like: DORB (De-Oiled Rice Bran), Palm DOC (Palm Kernel De-Oiled Cake).

These are keywords buyers actively search before placing bulk orders, turning their website into a direct source of leads.

The Result

In a short time:

Their brand moved from local visibility to national discoverability
Their website became a scalable platform ready for global expansion
SEO brought them organic visibility that competitors took years to achieve

A business that had no digital footprint now appears right in front of B2B buyers searching for exactly what they sell.

The Takeaway

Before you expand your business, you must expand your visibility.

Strategy & Direction

We defined a positioning strategy that balanced technical credibility with approachable confidence. The brand needed to feel sharp, modern, and global but also grounded and dependable.

Brand Positioning

Positioned as the intelligent infrastructure layer for growth-stage companies navigating cross-border commerce. Not just faster payments – smarter operations.

Messaging Hierarchy

Hero Message: Move money like a global company. Supporting pillars: Speed, Transparency, Scale. Every page reinforced these three attributes through proof, not promises.

Visual & Functional Direction

Visual language inspired by financial data systems and dashboards – structured, precise, confident. UI designed to reduce cognitive load and guide users through complex flows with clarity.

Conversion Principles

Every page designed with intent: Awareness → Trust → Action. CTAs placed contextually, social proof layered strategically, objections preempted through micro-content.

Scalability Considerations

Built a modular design system with reusable components, localization-ready layouts, and brand guidelines that empower internal teams to create on-brand assets independently.

Modular brand system applied across digital and print materials

Brand Applications

Marketing assets, email templates, pitch decks, and social media graphics -all designed within the system. Consistency maintained across every customer and investor touchpoint.

Complete Digital Growth Solutions

From strategic branding to high-converting websites and growth systems, we provide everything your business needs to scale.

Web Development

High-performance websites on WordPress & Shopify that convert visitors into customers

Branding & Identity

Strategic brand development that resonates with your audience and drives loyalty

Conversion Funnels

Data-driven sales funnels that guide prospects through your customer journey

Growth Marketing

Comprehensive marketing strategies that scale your business sustainably

Real Result . Real Growth .

See how we’ve helped businesses like yours achieve breakthrough growth and market success.

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