- CK Darji & Associates
- 2024
CK Darji & Associates - A Website Built for Trust, Compliance & Lead Generation
Services
Brand Strategy / UI-UX / Website / Growth
Project Overview
Chartered Accountants have one of the toughest marketing restrictions in India.
No ads.
No promotions.
No aggressive communication.
Yet the founder of CK Darji & Associates had a clear goal:
“We want our website to generate enquiries without breaking the rules.”
That’s where the challenge began.
The Challenge
Most CA websites look identical: static, outdated, generic, and built only for formality.
But CK Darji wasn’t trying to “exist” online.
They wanted a website that could:
- Reflect their expertise
- Speak to their niche audience
- Stay 100% ICAI-compliant
- And still convert visitors into enquiries
A tricky balance, but not impossible.
Our Insight
When you can’t market, your design, messaging, and user experience must do the talking.
So instead of selling, we focused on showing clarity, credibility, and capability, the three things clients look for when choosing a CA.
Our Approach
Compliance-First Strategy
We carefully built the site around ICAI regulations.
No marketing language, No exaggerated claims, No promotional promises.
Everything was aligned with what a CA can communicate legally.
Clean & Minimal Design
We created a modern, minimal interface that immediately signals trust and professionalism.
A clutter-free layout → a smooth user journey → higher enquiry potential.
Clear Messaging for Their Niche
Instead of generic CA services, we structured the content around:
- What they specialise in
- Who they serve
- How they work
- What problems they solve
This positioned the firm as focused, not generic.
Website Built for Scalability
We ensured the site architecture was flexible enough to grow, whether they expand into new services, hire more partners, or open multiple branches.
Future-ready from Day 1.
The Result
CK Darji & Associates now has a website that:
Looks premium and trustworthy, Speaks clearly to the right clients, Converts visitors into enquiries, Stays fully compliant with CA advertising rules and is scalable for future growth.
A perfect balance between legal boundaries and business goals.
The Takeaway
” When you can’t advertise, your website becomes your strongest salesperson. “
Strategy & Direction
We defined a positioning strategy that balanced technical credibility with approachable confidence. The brand needed to feel sharp, modern, and global but also grounded and dependable.
Brand Positioning
Positioned as the intelligent infrastructure layer for growth-stage companies navigating cross-border commerce. Not just faster payments – smarter operations.
Messaging Hierarchy
Visual & Functional Direction
Conversion Principles
Scalability Considerations
Built a modular design system with reusable components, localization-ready layouts, and brand guidelines that empower internal teams to create on-brand assets independently.
Modular brand system applied across digital and print materials
Brand Applications
- Our Services
Complete Digital Growth Solutions
Web Development
High-performance websites on WordPress & Shopify that convert visitors into customers
- WordPress
- Shopify
- Custom Development
Branding & Identity
- Logo Design
- Brand Guidelines
- Visual Identity
Conversion Funnels
- Landing Pages
- Email Sequences
- A/B Testing
Growth Marketing
- SEO
- PPC
- Content Marketing
- Analytics
- Case Studies
Real Result . Real Growth .
- E-commerce
TechGear Pro
- Revenue Growth +340%
- Conversion Rate +185%
- Time to Market -60%
- B2B SaaS
DataFlow Solutions
- Lead Generation +420%
- Demo Requests +250%
- Sales Cycle -45%
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