Arbiterr

Arbiterr - From Local Manufacturer to a Recognised Brand

Services

Brand Strategy / UI-UX / Website / Growth

Industry

Financial Technology

GEOGRAPHY

Global

Year

2024

Project Overview

Even after years of selling through dealers and distributors across India, Arbiterr was facing a silent problem most manufacturers never talk about:

Their chairs were great, but their brand wasn’t.

Even with better quality than many popular names, Arbiterr was still treated as a “local manufacturer.” Dealers negotiated on margins. Distributors didn’t take the brand seriously.

And branded players continued to win, simply because they were the known brands.

That’s when the founder came to us with one goal:

“Help us become a brand people recognize, trust, and prefer.”

What we found –

The office furniture market is scattered. Hundreds of manufacturers, similar-looking products.
But only a few brands dominate mindshare.

Why?
Because they have strong branding, not necessarily stronger products.

Arbiterr didn’t lack quality.
They lacked clarity, consistency, and a brand strategy.

Our Approach

We decided to build the brand from the inside out, clear, confident, and ready to stand next to the big players.

So we started with the foundation:

Brand Strategy

Enterprise buyers defaulted to established names despite inferior pricing and speed.

Brand Identity

Website traffic was high but conversion rates remained below 2% due to unclear messaging and weak onboarding flows.

Packaging & Collaterals

The brand felt generic and invisible in a crowded fintech landscape where perception drives adoption.

Digital Presence

We designed a new website with a clean UI/UX, making it effortless for B2B buyers to browse products and understand the brand. We also developed a consistent social media look and feel.

The Result

Through founder interviews, customer research, and competitive audits, we uncovered a critical insight: SME decision-makers weren’t comparing fintech providers on features alone – they were assessing perceived operational risk.

In just a few months, Arbiterr shifted from “local supplier” to a brand with presence.
Dealers started showcasing Arbiterr with more confidence
Packaging and branding immediately elevated perceived value
The website built trust with B2B buyers
The brand finally looked as strong as its product quality

Strategy & Direction

We defined a positioning strategy that balanced technical credibility with approachable confidence. The brand needed to feel sharp, modern, and global but also grounded and dependable.

Brand Positioning

Positioned as the intelligent infrastructure layer for growth-stage companies navigating cross-border commerce. Not just faster payments – smarter operations.

Messaging Hierarchy

Hero Message: Move money like a global company. Supporting pillars: Speed, Transparency, Scale. Every page reinforced these three attributes through proof, not promises.

Visual & Functional Direction

Visual language inspired by financial data systems and dashboards – structured, precise, confident. UI designed to reduce cognitive load and guide users through complex flows with clarity.

Conversion Principles

Every page designed with intent: Awareness → Trust → Action. CTAs placed contextually, social proof layered strategically, objections preempted through micro-content.

Scalability Considerations

Built a modular design system with reusable components, localization-ready layouts, and brand guidelines that empower internal teams to create on-brand assets independently.

Key Touchpoints

Marketing Website

The website serves as the primary trust-building tool. Hero sections focus on clarity and proof. Product pages break down complex functionality into digestible sections. Every interaction designed to reduce friction and build confidence.

Modular brand system applied across digital and print materials

Brand Applications

Marketing assets, email templates, pitch decks, and social media graphics -all designed within the system. Consistency maintained across every customer and investor touchpoint.

Complete Digital Growth Solutions

From strategic branding to high-converting websites and growth systems, we provide everything your business needs to scale.

Web Development

High-performance websites on WordPress & Shopify that convert visitors into customers

Branding & Identity

Strategic brand development that resonates with your audience and drives loyalty

Conversion Funnels

Data-driven sales funnels that guide prospects through your customer journey

Growth Marketing

Comprehensive marketing strategies that scale your business sustainably

Real Result . Real Growth .

See how we’ve helped businesses like yours achieve breakthrough growth and market success.

TechGear Pro

D2C Electronics Brand

Complete brand redesign and Shopify rebuild that transformed their online presence and tripled their monthly revenue.

DataFlow Solutions

Enterprise Analytics Platform

Strategic website redesign and funnel optimization that revolutionized their lead generation and sales process.

Ready to Decode Your Next Growth Stage?

Get a custom growth analysis in our 45-minute consultation